Digital Marketing Portfolio

Akorede Habeebllahi Taiwo

Aspiring digital marketer, affiliate marketer, and content creator interested in helping brands communicate clearly, engage audiences, and build trust online.

Social Media MarketingContent WritingAffiliate MarketingAudience Research

About Me

I am based in Ilorin, Kwara State, Nigeria, and I am developing my digital marketing skills through the Digital Marketing Track at Ilorin Innovation Hub. I am interested in content creation, social media strategy, audience research, lead generation, and community engagement.

I am also building Laviter, my personal affiliate marketing brand. I use it to practise explaining affiliate marketing, creating educational content, and thinking about how trust and useful information support a customer journey.

Career goal: Gain hands-on experience with a digital marketing team, contribute thoughtfully, and keep improving through practice and feedback.

Skills & Learning Areas

Social Media Marketing

Content planning, audience engagement, platform-aware messaging, and brand consistency.

Content Writing

Captions, educational posts, short promotional copy, clear messaging, and calls to action.

Affiliate Marketing

Product relevance, audience needs, transparent promotion, lead nurturing, and trust-building.

Audience Research

Identifying customer questions, needs, motivations, objections, and preferred communication style.

Digital Advertising

Structuring ads around a hook, problem, solution, benefit, proof, and CTA.

SEO Fundamentals

Learning search intent, useful content, and basic keyword-aware writing.

Selected Work Samples

These are practice concepts created to demonstrate my approach. They are not paid client work or verified campaign results.

Social Post • Education

Affiliate Marketing, Explained Simply

Affiliate marketing is a way to earn a commission by promoting another company’s product or service. Start by understanding the product, knowing who it can help, creating useful content, and being honest about what you promote. It takes learning and consistency—not guaranteed quick money.

CTA: What would you like to learn first? Leave a question or send a message.
Social Post • Trust

Trust Comes Before the Sale

People listen when they feel understood. Explain the problem an offer solves, who it is suitable for, and what a beginner should know. Share useful information, answer questions honestly, and avoid promises you cannot guarantee.

CTA: Save this reminder for your next marketing post.
Lead Generation • Concept

New to Affiliate Marketing?

A beginner checklist can cover choosing a relevant product, understanding the audience, creating helpful content, and guiding interested people to the next step.

CTA: Message “START” to request details when the resource is available.

Content Writing Sample: Three Things to Learn Before Starting Affiliate Marketing

Understand the audience. Learn what people are trying to achieve, what questions they ask, and what concerns may stop them from taking action.

Choose relevance over hype. Learn what a product does, who it is for, and its limitations. Honest recommendations help protect your reputation.

Focus on useful content. Explain concepts, answer common questions, and provide practical steps. Not every post needs to sell.

Conclusion: Audience understanding, honest promotion, and useful content provide a stronger foundation than unrealistic income promises.

Sample Social Media Strategy

Practice brief: Increase awareness and enquiries for Laviter’s beginner-focused affiliate marketing education.

  • Goal: Increase relevant reach, start conversations, and generate opt-ins for free beginner education.
  • Audience: Beginners curious about online business and digital skills who need clear, realistic guidance.
  • Content mix: 40% education, 25% trust/story, 20% problem-solving, 15% promotion.
  • Cadence: Aim for 3–4 useful posts each week.
  • CTA: Give each post one clear action—comment, message, register, or download.
  • Review: Review weekly and improve based on evidence.

Sample Ad Concept

Lead Generation

Primary text: Interested in affiliate marketing but unsure where to start? Learn the basics, understand how product promotion works, and explore practical first steps in a beginner-friendly session. No income promises—just learning, questions, and a clearer starting point.

Headline: Learn the Basics of Affiliate Marketing

CTA: Message “LEARN” for details.

Creative direction: Clean purple-and-white design, readable headline, simple smartphone/laptop visual, Laviter brand name, and one clear CTA.

Audience Research Snapshot

Who might they be?

Beginners exploring digital skills and online business.

What do they need?

Plain-language explanations, a realistic starting plan, and trustworthy guidance.

What holds them back?

Confusion, fear of scams, limited experience, and uncertainty about first steps.

What builds trust?

Transparent explanations, consistent education, genuine evidence, and honest expectations.

These are initial hypotheses, not validated customer research. Test them through conversations, polls, and analytics.

Measurement & Improvement

Track metrics connected to the goal, not only likes or follower counts: reach, saves, shares, profile visits, link clicks, messages, registrations, attendance, and conversions. Record a baseline, review weekly, and compare results over time. Report results only after they have actually been measured.

Learning & Development

I am building my knowledge through the Digital Marketing Track at Ilorin Innovation Hub and by applying what I learn to sample projects and Laviter. I welcome feedback and aim to strengthen my writing, research, planning, collaboration, and analytics skills through hands-on work.

Let's Connect

Akorede Habeebllahi Taiwo
Ilorin, Kwara State, Nigeria

Email: taiwohabeebllahi@gmail.com
Phone: 07056780420
Personal brand: Laviter

I would welcome the opportunity to learn and contribute as a digital marketing intern or junior team member.